Nothing makes recommendation engines—and every other means of profit-making leverage—go, go, go like data in its many varieties. Metadata in particular is the key to personalizing viewer experiences and optimizing content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands.
23 Jan 2024
Nadine Krefetz interviews Michael Cerda, CPO for streaming at TelevisaUnivision. He discusses the from-the-ground-up rebuild he implemented when he arrived at the company. He describes how—in just 9 months—his team assembled and scaled the tech stack driving ViX, the world's largest Spanish-language streaming service, which haslive-streaming, AVOD, SVOD, and FAST offerings.
29 Jan 2024
Rising fundamental costs morph into rising platform costs for content owners and consumers
26 Oct 2023
The readers have spoken! Here we present North America's top tech solutions of 2023, as chosen by the readers of Streaming Media.
20 Nov 2023