What’s Next for Streaming: The Union of Content, Advertising, and Interactive Experiences

Raman Abrol of Vubiquity and Amdocs discusses the next stages for streaming: the union of content, advertising, and interactive experiences.

As Netflix Makes Its Gaming Play, Can It Avoid Alienating Users?

Netflix, which can trace its roots back to a DVD-by-mail rental business model, has mostly blazed its own trail through what was - and in some ways still is - the undiscovered territory that is the streaming video market. But how will Netflix do with its recent move into the gaming space? Aaron Jacobson of Zollpa Games explores the implications for the mega streamer.

How Direct-to-Consumer Regional Sports Networks Use OTT & Companion Content for Android, Apple, Roku, Xbox & FireTV

Disrupted by the soaring costs of live game rights, changing viewing patterns, and the continuing trend by consumers to cut cable services in favor of streaming platforms, many regional sports networks (RSNs) are in meltdown. Rick Allen of ViewLift writes about the innovative ways that RSNs have adapted with new models using OTT & companion content for Android, Apple, Roku, Xbox & FireTV.

Post-Game Strategies to Help Brands Win the Super Bowl

In just a few months, the majority of Americans will be sitting down for one of the biggest events of the year - the Super Bowl. The big game is more than just an iconic time for sports fans, beer, and chicken wings, it's also one of the biggest and most talked about days of the year for advertising. Jenn Chen, President and CRO at Connatix, outlines the best strategies for maximizing advertising effectiveness after the game.

Instant Replay: Streaming Media Connect November 2023

Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.

YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

The Pivotal Role of Real-Time Stream Monitoring in Elevating Live Sports Streaming Quality

Anupama Anantharaman of Interra Systems explores the crucial role that media content QC and monitoring plays in delivering live sports content to viewers and the significance of media content QC and monitoring as the final step in assuring high-quality streaming for live sports events.

Instant Replay: Streaming Media Connect 2023

ICYMI--Streaming Media presented its 11th Connect virtual conference August 22-24, with Evan Shapiro as host and MC, a cracking keynote from NBCUniversal VP Quincy Olatunde, and 12 dynamic panel discussions featuring industry luminaries sharing their expertise on topics ranging from OTT to FAST to generative AI to emerging codecs to edge delivery to streaming at scale and more. The full archived conference is available right here!

Musk vs. Zuckerberg: The Future of Interactive Livestreaming Takes Center Stage

Vanessa Mullin of Agora discusses the much-anticipated - and undeniably bizarre - live-streamed fight match between tech titans Elon Musk and Mark Zuckerberg, and the ways that both X and Meta can extract maximum value from streaming this event.

How ESPN Could Break the Cable TV Model

Ian Greenblatt of JD Power discusses the rise of ESPN, its entrenchment as a cable TV subscription must for any sports fan, and why it is now poised to unravel cable bundles with the launch of a possible full standalone streaming platform.

Netflix and the Challenges of Live Streaming

Brad Altfest of Agora discusses Netflix's move into live sports streaming and the challenges they and other established platforms face in managing large-scale live-streaming events.

Where Does Attention Lead? Why You Need to Link Attention Measurement to Outcomes

Chris Kelly of Upwave discusses why attention is one of the most discussed topics in marketing today, and he outlines what that attention is worth, where it leads, and why there is a need for standardization in the field.

What Massive Video Streaming Events Can Teach About Team and Infrastructure Resilience

Jodell Morency of NS1 discusses some critical steps for streaming platforms to better optimize and create resiliency to best facilitate the seamless delivery of massive streaming events such as the Super Bowl, the Grammys, and March Madness.

The Challenges of Testing Live Streaming Broadcasts

Adrian Garcia of Applause discusses the challenges of testing live-streaming broadcasts and the new testing approaches that should be taken to minimize disruptions.

Live from the Carrier Edge

As streaming increasingly becomes the preferred consumption model for some of the world's most-watched content, expectations for high-quality and a great user experience are intensifying.

Beer, Betting, and Streaming, Oh My! A Super Bowl Advertising Analysis

Super Bowl ads, while a relatively small sample, are a decent indicator of trends in overall advertising demand. John Link from AdImpact reviews the last three years, and the trends are clear: a few categories like Crypto and Covid-related PSAs are waning, largely being replaced by new categories like Sports Betting and Streaming, and there is more competition in established categories like QSR and Beer.

The Video Captioning Conundrum

James Broberg of StreamShark discusses why video captioning is essential for accessibility to video content and increasing viewer comprehension.

Breaking Down Video Streaming’s Acronyms: SVOD, AVOD, FAST, and TVOD

Delving into the video streaming space can feel like wading through acronym alphabet soup. Charles Mellilo of Endeavor Streaming provides a comprehensive breakdown of the various forms of streaming media, along with each one's specific benefits and challenges.

Securing the Streamers

Chris Harris, EMEA Technical Director of Thales, discusses the best approaches for enabling DRM to protect intellectual property, such as controlling playback, region locking, and paywall screening.

Live Sports Are Headed to Streaming Services, and Audiences Are Ready

As audiences continue to increase their streaming consumption, sports are ready to join the ranks of hit programs like Stranger Things, Only Murders in the Building, and Obi-Wan Kenobi. And with new streaming-exclusive deals involving the NFL and MLS in play, fans are ready, as more than one-third of U.S. homes now access TV programming strictly through an internet connection.